Business Logo

IDOT administers a Business Logo Signing Program along various Interstate highways and other freeways. This program involves mounting gas, food, lodging, camping business, and 24-hour pharmacy signs, referred to as logos, on large blue-background panels in advance of interchange exits, and along exit ramps to alert motorists of available motorist services.

The program includes all sections of Interstate highways and other freeways except those passing through densely populated urbanized areas where logo signing would overload motorists with information that is not essential to their safe travel. It does not apply to highways under the jurisdiction of the Illinois State Toll Highway Authority.

Where sufficient room is available between interchanges, a maximum of four freeway panels will be erected within the right-of-way of a freeway after approval by IDOT of an application for a type of service.

• Businesses offering gas, food, lodging, and 24-hour pharmacy must be within one mile of the interchange in urban areas and three miles in rural areas
• Campgrounds must be within 5 miles in urban areas and 20 miles in rural areas
• All business must be open seven days a week year round

Restaurants may be open six days a week and campgrounds may close seasonally.

• If you wish to apply for the Business Logo Program, please complete the Business Logo Application Form and utilize the map to contact the IDOT district logo coordinator for your county.
• There is a $100 processing fee in addition to the annual fees for displaying a business logo. The principal fees are $200 for each freeway panel, and $130 for each ramp panel. The total fee for an individual business depends upon how many and what type of logo signs are displayed. Please do not send an application fee with the official application form. The district office will provide further instructions on when to submit the application fee.

• Freeway panels will not be installed at any interchange where motorists cannot easily reenter the freeway and continue in the same direction of travel. Where sufficient room is not available in advance of an interchange to install four panels, only the number of panels that can be properly spaced will be installed.
• A freeway panel may have a maximum of six logos for gas, food, lodging, camping or 24-hour pharmacy. Where there are more than six eligible businesses desiring signing for a given type of service, an additional freeway panel may be installed for that service depending on available space in advance of an interchange. If there are more eligible businesses desiring signing than available space allows, those closest to the nearest exit ramp will be considered first.
• The logos must be designed, fabricated, and furnished by the business, at their expense, to IDOT.

If additional information is needed or you would like to apply for the Business Logo Program, please utilize the map to contact the district logo coordinator in your county.